Member Resources

Oregon Newspaper Foundation Journalism Scholarship

The Oregon Newspaper Foundation is funding three $1,000 scholarships this year. Two are for college students currently in a journalism program and the other is for a high school senior planning on a journalism program in college. APPLICATION DEADLINE IS MARCH 9, 2012. Application information can be downloaded here in either MS Word format or PDF format.

Readership/advertising/public notice research

Proceeds from sales of iPad tickets at the 2010 Summer Publishers Convention were used to fund current research on newspaper readership and public opinion on advertising and public notice in newspapers. The research was conducted between September 14 and September 25, 2010, by American Opinion Research, a nationally recognized, full-service research firm based in New Jersey. The resulting report, titled "Advertising & Media Use in Oregon", can be downloaded here:

Advertising & Media Use in Oregon

Ad/Flyer: Why advertise in Oregon newspapers?

ONPA created this 8.5x11" flyer for newspaper salespeople to promote newspaper advertising. It can be used in a media kit or resized and printed as a house ad in your paper.

Add your own branding in the space below the text in the lower left area of the ad.

We intend to create more such ads centered around the readership information in the research study above, and those will appear on this page.

Why advertise in Oregon newspapers?

Ads: Keep public notices in the newspaper!

This is a series of ads, in various sizes, developed by ONPA with information from the public notice research above. The ads are intended to alert the public to the importance of keeping public notices in the newspaper.

We encourage newspapers to download and print these ads in support of this cause. This collection will expand over time to include other sizes and designs.

Four designs are currently available, in color and black and white, each downloadable from a separate page. Available sizes are shown on the individual pages, which you'll find here:

Statue of Liberty design
State capitol design
Eagle's head design
Senior citizen design

AdCon handouts/tools from John Lindsey

John Lindsey, one of the speakers at the 2010 AdCon, has provided ONPA with many of the documents given out at his session, and they can be downloaded via the links below. Some of the documents are still in progress, so check back again later for any that you've missed.

"Attitude" by Chuck Swindoll (PDF file, 1 pg, 41 KB)

B.A.C.K. T.O. B.A.S.I.C.S., a sales primer whose title is a pnemonic reminder of its contents. (PDF file, 7 pp, 85 KB)

How Personality Can Predict Media Usage, research reported in Advertising Age, May 2009. (PDF file, 5 pp, 81 KB)

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